Custom Apparel Startups

Another store has opened up or YOU are the new store. Business is slow and you really feel its because of that competition. Their prices are too low, or they seem to draw in all the big accounts. Whatever it is, you suspect it's them and they are holding you back from success. Here is the catch.. how do you really know? What evidence do you have? In this episode, we are going to take a dive into your competition to figure out a few things. Are they actually taking business from you? Are you competing in the same market, for the same customers? Are they targeting your business/customers? A step by step guide to answering the above and more. Step 1 - Identification This step is crucial. You may have an idea who your competition is, but it's important to dig deep and find out all of your potential competitors. The shop down the street with the big sign might feel like your biggest competition, when in fact they don't deal within your niche. So it's important to dig deep. Online - Google, Bing, FB, Instagram,