Custom Apparel Startups

Why should you validate your new products? You should know if your new product meets a few standard criteria. You want to be able to: make money with it, understand the market, know the competition and understand the business of this new product. If you jump on something because it's an impulsive idea, you might find out it's not what you expected. So HOW do you validate a new idea or product? The steps are simple and deliberate. 1. Who is the target market? This is defining who will purchase this product from you. Is it new mothers, motorcycle crews, adult recreational sports players, etc HOW: Attend events where these people go. Visit their stores. Get to know the industry. takes notes on everything you can learn. Age, gender, interests, style, income, etc 2. What are the problems, wants and needs in this market? Understand the personality and lifestyle this market of people live in. Are they very busy or retired? Do they have a lot of disposable income? Do they prefer a certain style of apparel? If you und