Custom Apparel Startups

It’s surprising that something that works so well, and has for so long, is still not a common practice for the custom apparel and promotional products business. Good Better Best pricing works. It works so well that it’s still being studied today – by the organization like the Harvard Business Review in the most recent case. And that’s what inspired this Episode of the Custom Apparel Startups Podcast. What is Good, Better, Best (GBB)? It’s a strategy to offer 3 levels of products. Each containing different features and coming at a different price. “Good” being the minimum level your brand is willing to offer, “better” being an upgrade at a marginal price increase, “best” being the highest level your customer base would be willing to spend on apparel. What are the GBB approaches? Offensive plays aimed at generating new growth and revenue Defensive plays meant to counter or forestall moves by competitors Behavioral plays that draw on principles of consumer psychology. Moves away from Binary (A or B) (1 or 0)(e.g