Custom Apparel Startups

This Episode  Mark Stephenson & Marc Vila  customapparelstartups.com  CAS Podcast  ColDesi You Will Learn How giving away product can make you more money, not less How ColDesi’s “Bundling” strategy came about and how you can apply that to your business What questions you can ask you customer that no one else ever does, than can double your business from an existing account What it’s like to hear Mark and Marc talk in an echo chamber Resources & Links Marc Vila mentioned “Principals of Persuasion” by Rober Cialdini We discussed the 2X Business Bundle (Stitch & Cut) Colman and Company Blog Success Stories ColDesi Learning Center Leasing Equipment The WORST statistic we could find, and there are a lot of them available, says that selling to an existing customer is 68% less expensive to selling to a new one. New customers don’t know what you do, what is available, what they want, how to talk about what they want AND what they can expect to pay. Current customers will buy more and pay more. Yo