In My Mug Audio

I've been working with Alejandro Martinez since way, way back in 2008, and in that time our relationship has gone from strictly professional to Alé being one of my closest friends. He became involved in coffee in 2008 because he had just relocated to El Salvador from New York, where he'd been working as a city banker. With his first son on the way and the hustle and bustle of New York being no place to bring up a family, the draw of home and El Salvador was just far too strong to ignore. While looking for work in El Salvador, Ale decided to help his father with some of his business interests and investments. His father had inherited several coffee farms from his grandfather and was unsure what to do with them. One of the investments pricked Ale’s interest, and this was a farm called Finca Argentina. The reason it really got Ale's attention was that he saw the farm once yielded loads of coffee but was producing a fraction of its old productivity. His father gave him permission to see what could be done to ma