Love Your Work Creative Habits | Writing | Solopreneur | Productivity | Entrepreneurship | Startup

Dr. Robert Lustig (@RobertLustigMD) is Professor emeritus of Pediatrics, Division of Endocrinology at the University of California, San Francisco (UCSF), where he specializes in the field of neuroendocrinology – in other words, how the brain regulates hormonal activity in the body. His research and clinical practice has focused on childhood obesity and diabetes. Dr. Lustig believes the food business has hacked our bodies and minds to pursue pleasure instead of happiness, by pushing processed food loaded with sugar. As you’ll see, the way sugar triggers our brain chemistry isn’t a whole lot different from the way technology triggers our brain chemistry, which is relevant to prior discussions I’ve had on the podcast about how technology shapes behavior. Dr. Lustig points to this confusion between pleasure and happiness as having fostered today’s epidemics of addiction and depression. Getting your creative work out into the world, and finding a way to love your work, both require that you have a healthy relation