ICO Radio

Zwoop: The new consumer champions, looking to make money out of the customer without cheating them, share the proceeds from their data, and blow Amazon out of the water! In today’s world of online shopping, the odds are very much stacked in favour of the retailer - never the consumer. There’s no doubt that e-commerce aggregators make shopping easier, rule our lives, influence our shopping habits; yet still all the current investment goes there – to make selling better and bigger, to monetise the system further. Whether through advertising or re-marketing, AdWords or store rankings, the results we see usually depend on who’s paid the most to which platform. But then it’s sold to us as efficient – the way to filter and aggregate choice across one, two, three, infinite, platforms. But it’s never become as efficient as it should be. Deliberately. Now – finally – emerges someone who is aiming to be the consumer’s best friend. Today’s interviewee, Alessandro Gadoffi, co-founder of Zwoop, tells me a few hard facts a