ICO Radio

Amazon disrupted publishing in the first wave of the Internet. Could this behemoth now be and disrupted decentralised by pebbles on a Blockchain? Today’s interviewees are Josef Marc, whose background in digital media and interest in Bitcoin led him to investigate ways to make the technology work for others, and Sukhi Jutla, author of three books, two by ‘conventional methods’ and the latest, ‘Escape the Cubicle – Quit the Job You Hate, Create the Life You Love’, the first in the world to be published on the blockchain. As Sukhi says to those who question her: “I wasn’t rejected by publishers - I rejected them!” The biggest issue for authors is, of course, getting their books to an audience. Even selling via what Josef calls ‘the A word’ and refers to as ‘the Amazon graveyard’, books get posted and then just sit. It’s up to the author to do the promoting. And even if a sale is made, and notified (eventually), Amazon keeps quite a chunk and the money doesn’t hit the author’s bank account for anything up to 6 m