On The Record

Since beginning as a joke among friends who realized Milwaukee's 414 area code had a striking resemblance to the numerals in April 14 (or 4/14), "Milwaukee Day" has turned into a full-fledged holiday. In the eight or nine years—the organizers don't recall—after its origin, the unlikely holiday has resulted in an official mayoral proclamation, a founder getting to throw out a first pitch before a Brewers game, an abundance of civic-centered specials offered by area businesses, a formidable hashtag, a cameo on Jeopardy!, and the inspiration for a beer. The citywide celebration also offers its fair share of entertainment options. This year is no different, with dozens of concerts, comedy shows, art openings, film screenings, and even a gaming festival lined up this Saturday. To help prepare you for this year's Milwaukee Day festivities, host Tyler Maas asked the holiday's co-founder, Andy Silverman, to join him at Milwaukee Record headquarters. They were met by Rebecca Ottman, the Director of Marketing at UW-Mil