Crypto Talks

My today's guest is Ryan Hanley. He helps brands and businesses find their audience, tell their story and win the battle for attention online. He is also the author of http://www.amazon.com/gp/product/B00SUCLLIA/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00SUCLLIA&linkCode=as2&tag=lifeprobab-20&linkId=3HULYOV2XIHPZEZV (Content Warfare: How to find your audience, tell your story and win the battle for attention online.) What is content marketing? Content marketing is the process of creating media in the effort to add value to an audience. About building audience It's a culture of audience building. You are never not building an audience. About your book audience You don't write a book and then go and find an audience. That would possibly be the worst possible thing you could do as an author. About time You never gonna find time. [spp-tweet "You either make time or you don't wanna write a book that badly."] Benefits of the Crowdfunding (besides the money) it validates the idea it activate