Crypto Talks

My Guest My today's guest is Mark Schaefer. Mark is a college educator, http://www.businessesgrow.com/services/social-media-consulting/ (marketing consultant), and author of four http://ow.ly/H7I3F (social media marketing books) including http://ow.ly/H7I3F​ (Social Media Explained). In this interview we talk about personal brand. We discuss why is it so important and Mark provides valuable advice on how to create a personal brand as an author. I encourage you to listen to the interview, because I think it was really a good one. Self-Publishing vs Traditional Publishing 3 big advantage of the traditional publishing distribution advance boosts your ego BUT... People are mostly buying online anyway, so the distribution does not impact so much. One can get corporate sponsors for his/her book. That is even better than the advance, because you don't have to pay them back. You get total control when you self-publish (what to write, how to write, how to market, etc.) Food for Thought Taylor Swift recentl