Off The Shelf
Jim Stengel, Former Global Marketing Officer at P&G, on his new book, Unleashing the Innovators
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:38:32
- Mas informaciones
Informações:
Sinopsis
Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues – or risk losing their way. Hear from Jim Stengel, Former Global Marketing Officer at Procter & Gamble, as he sits down with our Marketing Institute Leader and Co-Founder & Principal of Ueber-Brands, to discuss his new book which describes the importance of corporations establishing partnerships with the startup world in order to learn how to better innovate.
