Off The Shelf

Anne Stevens, Council Director at the Conference Board talks with Dr. Max Mckeown on his newest book. Both enlightening and entertaining, Dr Max Mckeown delivers concise advice on how to move from original insights to new ideas, and from new ideas to valuable real-world innovation. You’ll learn how to increase creativity, understand the psychology of thinking differently, encourage collaboration, co-create with customers, overcome indifference, create an idea-hungry culture, rid yourself of “idea zombies” and get to innovation paradise. https://www.amazon.com/Innovators-Book-Rebels-Mavericks-Concise/dp/1912555433