Tech Time Podcast

WhatsApp Messenger is an instant messaging client for smartphones. It's intended to send text, audio, video messages to the contacts and family/friend groups. But surprisingly in Brazil, this direct messaging app turned to be one of the most popular platforms for digital marketing and eCommerce and virtually replacing traditional CRM platforms. In this podcast, Atish Narlawar talks to Fernanda Saboia, Digital Strategist at Huge about her research in the Brazilian Digital Marketing space “The Rise of WhatsApp in Brazil Is About More than Just Messaging." Fernanda starts the conversation with the brief introduction to the research, and what made her work on this topic. She gives the figures stating how WhatsApp is so close to Brazilian and it's already trumped the other social media(Facebook/Twitter/Instagram) with user engagement, and the most significant user "Open and Read rate." She states, read rates for organic search is 7%, email is 22% while direct messaging is impressive 98%. She introduces some