Google Partners

#17 - Transitioning from services to software, with Josh Manion, CEO, Ensighten

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Sinopsis

It happens all the time. You’re working and delivering services and in the course of business you come across a process, a system, a problem that you believe you can solve by building a little custom software. Soon enough, you’ve got it built and it's doing the job it’s supposed to do and you think... what if I sold this to another client? It’s not easy to make the transition from selling services to becoming a full-on product company. Many agencies have tried, but few succeed. So what is it about those that succeeded that sets them apart? How did they manage to not lose focus on the services side of the business as they spun up their software efforts? Join us as we speak to Josh Manion about making the transition from services firm to software startup. Guest – Josh Manion, CEO, Ensighten Josh is CEO of Ensighten, a tag management company he founded in 2009. He leads the company’s technology vision and strategic operations. He established Ensighten’s key accounts, including Sony, Microsoft, American Expr