Optimise Me Now!

OMN E086 | If I Didn't Care, I Wouldn't Swear: Cara Sayer was a mum with no experience in retail or manufacturing, but she needed a product to help her baby sleep and could not find one to buy. So, she invented one. Ten years on, SnoozeShade is now the UK's and US's best-selling range of sun and sleep shades that is recommended by baby experts, multi award-winning and loved by parents.  Cara shares her journey from almost instant non-profit making 'success' to where she had to totally re-evaluate the business due to divorce. The last 3 years have been spent turning it into a profit-making brand using Amazon as one of her key ways forward. She now helps other product brand owners grow sales as well as continuing to run SnoozeShade. Interested in learning how to build a business using Amazon FBA? Check out Cara's 'Make It, Market It, Sell It' page HERE for more info! Don't forget to download my Bulletproof Business App for all these podcasts, upcoming events, accountability, business planning/strategy modul