Synchstories

As the Founder and CEO of Hipgnosis, Merck Mercuriadis has led the way in establishing music rights as an asset class. As part of last month's Data, Rights & Royalties Summit, Synchtank Marketing Manager Emma Griffiths caught up with Mercuriadis to discuss the booming catalog acquisition market, the value of music IP on a global scale, changing where the songwriter sits in the economic equation, and more. For more details head to synchtank.com/summit