Intro To 7:47 Conversations Podcast

Networking - it's something we all have to do but most of the time don't want to do. Networking can often feel awkward, cold, and transactional. This is especially true with the advancement of social media platforms like Linkedin. But building relationships with others doesn't and shouldn't have to be this way. As social creatures, we crave genuine connection that leads to authentic relationships. But to build real and meaningful contacts, we need to go back to basics by tapping into our humanity and learning to be more intentional and authentic. Susan McPherson is an expert on the ins and outs of the lost art of connecting. This is where the transactional nature of networking ends, and the meaningful creation on relationships begins. Susan is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact, providing storytelling, partnership creation and visibility