Ux Australia Audio (from 2015)
Andy Polaine- Design in the Age of Synthetic Realities
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:39:25
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Sinopsis
UXAUS2019 DAY 1 AI-generated and mixed realities are blurring the boundaries of “truth” and challenging how we value it. Synthetic Realities have reached new heights of sophistication, sparking controversy, and also fascination, about its creative possibilities. Customers will increasingly expect brands to meet them halfway to supplement the realities they desire. Next, they will expect reality to adapt to them in real time without any conscious request. And the role of designers will be to set the stage on which these experiences happen, often curating AI systems rather than designing themselves. UX practitioners face the double task of designing the interfaces to these new products, tools and services as well as seeing design for digital disrupted as radically as the invention of Photoshop and desktop publishing did three decades ago. If anyone can summon up an entirely generated image or an interface just by speaking its description, what is the future role of the designer? The mixture of fear and f