Unthinkable With Jay Acunzo

The company Museum Hack, founded by Nick Gray, was at one point a promising new startup. It helped reinvent and reinvigorate a stale museum experience. It lured people out of their homes, away from their screens, and into groups of people. There, connection happened. Learning. Inspiration. And another concept, pulled from Dutch culture, known as "gezellig." As I re-air this story, we're in the midst of the pandemic. (Again? Still?) The Delta variant is raging. People are making foolish, selfish decisions about the vaccine, prolonging this difficult time and harming people near them who continue to get sick or even die because of those choices.It's time to remind ourselves of what it can feel like when we're together, not apart, both for nostalgia but also to stir up some hope for the future. As creators, we have a role to play in making this world better -- whether through companies we build or projects we ship. We can't lose sight of that. We can provide connection in a world in desperate need of more.*   *