Live Rich

View the full post and video here: http://snip.ly/jrmzz  Summary: When launching a new business, I have seen the same mistake over and over again. New entrepreneurs spend countless hours prototyping their product and figuring out their processes, but neglect looking at their work from the perspective of their customers. This is a classic error, as the best product in the world is of little utility if you haven’t targeted the right market base. I firmly believe that you should always begin by walking around in the shoes of your potential customers to help see what problem they need solved. Read on to learn more about why you need to start with your customer first each and every time.