Sports Insight Extra

As the executive director of the Running Industry Association, Terry Schalow has had a front-row seat to the effects of the near-overnight changes in the industry as a result of the COVID-19 pandemic and associated shutdowns. With stores facing declines in revenue and existential threats to business, the RIA has gotten to work: launching a resource guide, surveying the industry as a whole to determine needs and working to coordinate a response. The RIA itself hasn’t been immune from the shakeup: the second edition of the KICK show, scheduled for May in Denver, has been converted into a virtual event, with details still to come. In this week’s podcast, Schalow sounds off on the industry outlook, what stores want and what comes next.