All Selling Aside With Alex Mandossian

Which comes first, the story or the statement? When you’re trying to implement ethical influence into your sales process, the best way to start is with a story. I’m not sure if you’ve noticed but that is exactly how I start each and every one of my episodes.   First, what is the difference between a story and statement? A story is a narrative intended to engage, amuse, or instruct listeners or viewers. Statements are written or spoken expressions intended to persuade listeners or viewers.    In my opinion, stories need to come first because they are designed to engage the heart before bringing in the head. Sales are not made with the head. They are made when you manage to entangle the heart with the head.    Stories also help you to stay top of mind in people’s memories and there are so many that help to put various situations into perspective.   Listen to learn the three key insights:    What ethical influence has to do with stories and statements.  Why ethical influence relies more on stories than statemen