All Selling Aside With Alex Mandossian

When you create a movement you create a community of members who are highly engaged with you and amongst themselves. Creating a movement is significantly more lucrative than finding a market because of that engagement. I’m sharing everything you need to know about the elements of a movement, why they outperform markets, and how you can monetize them.    I didn’t truly realize the significance of creating a movement until the end of 2008. We were in the middle of the Great Recession and I had just finished selling over 800 spots in my Teleseminar Secrets program. The only issue was that the majority of those sales came from affiliates which have a higher refund rate.    My goal was to hold on to as many of those students as possible, so I created a Facebook page for them to go to and interact with each other. This was pre-Facebook groups so I did what I could to maximize the use of the platform. Engagement was higher than ever amongst my students and I ended up only having to give about 30 refunds. Which is am