All Selling Aside With Alex Mandossian

The concept of H2H or human to human selling was introduced to me at the Traffic and Conversion Summit in 2017. Ryan Deiss, a former mentee turned mentor, was speaking on the power of understanding the humanity of business.  When you’re selling anything, you’re selling an emotion. When something goes wrong, it’s due to a human failing. When a sale goes right, it’s because of a human connection. So many times we get caught up in whether a company is primarily B2B, B2C, etc… and we forget that all sales are human to human interactions. Would you rather purchase a high-end product or service from a machine or from a human who has been in your shoes and understands the solution?  Never forget that caring is the competitive advantage of the 21st century. In an ever more disconnected world, showing your followers, customers, and clients that you care is imperative. Listen in as I share: Why your business model is not about B2B, B2C, B2G… it’s H2H. Why living into H2H business modality accelerates your profits.  Wh