All Selling Aside With Alex Mandossian

Even the most well-planned out marketing campaigns fail if the message or audience is off. If you have the right message but the wrong audience, or the right audience and wrong message, then your marketing will fall flat. Learn how pre-framing your offer eliminates this issue.   When you pre-frame your offer, you’re letting your potential customers or clients pre-qualify themselves. There are several ways to do this, but when you use Dr. Robert Cialdini’s 7-tactics, you can turn a cold audience into a hot audience, even if they wouldn’t benefit from your offer.    By establishing trust upfront and letting your potential clients and customers know exactly what you’re offering or what your message is about, you create a loyal following. For instance, if your offer of premium beef lands on the lap of a premium vegan-only eater, but you’ve told them to “stop-reading” if they don’t like premium beef, you’ve created a sense of trust   Pre-framing your message is one of the most effective ways to reach your ideal cl