All Selling Aside With Alex Mandossian

Many years ago, in northern Asia, a samurai approaches a monk to discern the difference between good and evil. The monk replies by stating that he will have nothing to do with the samurai, which enrages him. The monk’s response to the samurai’s behavior is enlightening.   The anger shown by the samurai is considered an evil. The samurai went so far as to pull out his sword and threaten the monk’s life. His anger was the epitome of evil in that moment. When the monk pacified the samurai with another response, the samurai apologized and revealed the core of good within.   Experience is not the best teacher, it is the ONLY teacher. Which is exactly what the samurai learned from the monk. The three key insights you’ll learn by considering the monk and the samurai are:    Why experiential selling is emotional, not logical, and how to demonstrate it Why the only way to sell the unfamiliar is to sell the familiar first Why stories and metaphors obliterate most common objections   Seeding through storytelling is th