All Selling Aside With Alex Mandossian

Being nice means different things in different cultures. In the world of sales, being nice means not closing the deal. I was reading Closer’s Survival Guide by my friend and colleague Grant Cardone and he discusses the root meaning of nice and how the word is defined in other cultures. Nice in Middle English means stupid, in Old French it means to feel good but have no impact. The problem with being nice in sales is that you create no tension. There is no immediacy and you fail to reveal why your product or service is necessary for the person you are speaking to. A sale should result in either a “yes” or a “no,” but being nice leads to the dreaded and costly “maybe.” I share with you three key insights on the word nice and how to eliminate it from your sales vernacular. The three insights are:   Why being nice doesn’t create enough tension to “close” sales opportunities. What the root meaning of nice is and why it suppresses sales opportunities. How to create sales with genuine authenticity but without bein