All Selling Aside With Alex Mandossian

Jeffrey Gitomer, one of my colleagues, friends, and an amazing salesperson, wrote a book called the Sales Bible. In his book, he writes that a sale is always made. Either you sell your prospect on the yes, or your prospect sells you on the no. Such a simple concept but one that will forever alter how you approach sales.   There are four decision-making personas that one must consider when entering a sale. Each of these decision-makers need to be approached in different ways. For instance, the competitive decision-maker processes things fast and logically. This would be me. I want to quickly know what I’m being sold and why it makes sense for me.   Once you’ve dialed into the type of decision-maker you’re working with you can anticipate their needs and objections and obliterate them. This all starts with first realizing that both sides are selling the other at the same time.    Listen in to learn more about the three key insights for this episode:     What are the 4 decision-making personas you’ll meet in any