All Selling Aside With Alex Mandossian

In 2004, my friend Joe Polish and I put our heads together to build a system for creating lifetime clients. After all, selling and marketing to people you are already affiliated with is much easier than appealing to a new audience. We created “stick strategies” to boost maximum profits, minimize losses, and increase the lifetime value of our customers and clients.   Stick strategies are ways to pamper your clients and make them feel invaluable. We have found more than 45 different strategies that are effective, but today I want to share with you just 5 of them. Listen in as I describe the strategies and why they are effective.   Once you’ve enacted your stick strategies, it is time to indoctrinate your clients. Learn why stick strategies work, how they apply in your marketing funnel, and how to indoctrinate your newly sticky customers. The three key insights for this episode are:   Why do stick strategies maximize the lifetime value of clients?  What are 5 time-tested stick strategies any business owner can