All Selling Aside With Alex Mandossian

In 2004, my friend and colleague Yanik Silver launched Mind Motivators, a course built through teleseminar recordings, notes, and executive summaries. This is before YouTube and social media channels, and we put a lot of time and effort into this launch. It was going great! Then we got an email from copywriting and direct response marketing legend Joe Sugarman. At the time, Joe had recently released a book called Triggers, and the promise of his book was almost word for word the premise of our course. He emailed us to point this out and note that he was upset because he felt people might become confused over the similar messages. We went back to the drawing board, altered the message of the program, and then sent it back to him to make sure it met with his approval. All was well, he agreed that the issue was clarified, so we then asked him for an endorsement for our course.  You see, the only way to get testimonials and endorsements for your products and services is to ask for them. Listen in to learn how to