All Selling Aside With Alex Mandossian

I’ve referenced Dr. Robert Cialdini many times throughout the course of this podcast because of his impact on ethical influence. The pillars of influence Dr. Cialdini has provided the world have changed the way salespeople approach selling. Ready to learn what fuels the pillars? Listen in! Have you ever picked up a really heavy box, set it down, and then picked up a lighter box, then thought to yourself that it felt like a feather? The actual weight of the lighter box didn’t change but your perception of its weight did. This is called the Contrast Effect and it illustrates the how the human brain perceives the world around it. This same concept applies in sales. In fact, you can apply the Contrast Effect to just about every negotiation you’re involved in. In this episode we learn:  What the Contrast Effect is and why it is so influential. How the Contrast Effect works with human buying decisions. Why the Contrast Effect works with pricing. Are you ready to absorb one of the keys to successful selling? Then