All Selling Aside With Alex Mandossian

Today I share how choosing who to lose opens up more doors than simply deciding on who to keep. In 2011 my mentor Roy H. Williams and I were at the Pathfinder Mastermind, and I had a question I was burning to ask him. I wanted to know how he managed to target his audience so effectively. Roy’s response was that I needed to, “Choose who to lose.” When I asked for clarification he referred me to one of his Monday Morning Memos (specifically the one from 5/30/2005) discussing how deciding who not to target is more clarifying than deciding who to target. The memo goes on to discuss three other rules for properly targeting the right audience.  I also share an amazing case study of my own. I share an ad that I created with T. Harv Eker that made over $22 million dollars in just three years. Let me know if you can spot the four targeting concepts we discuss in the episode. Our three key insights for this episode explore why narrowing your targeting creates more effective messaging and how to niche down. We learn: