All Selling Aside With Alex Mandossian

Today I want to share with you the story of Jerry Acuff and the car buying experience that he shares in his book Stop Acting Like a Seller and Start Thinking Like a Buyer: Improve Sales Effectiveness by Helping Customers Buy, on pages 18-20. Jerry was considering buying a BMW, same brand of vehicle I own.   Jerry recounts walking into the BMW dealership and not being accosted by salespeople. Instead, he was able to walk about and check out the different vehicles. After a while, a salesperson approaches him and asks a series of questions. The questions lead Jerry and the salesperson to the ultimate conclusion that BMW is not the right fit for him, but the way in which it was done is supremely important.   In today’s episode, I walk you through the steps of the D.E.L.T.A. sales process, why it is much more effective now than other sales tactics, and why connecting is better than closing. We also discuss the certainties which have to be true before a sale can be made. Sales is not about making the close, it’s ab