All Selling Aside With Alex Mandossian

In December of 2000, I produced my first information product to sell online. It was called Marketing with Postcards, and I was selling it for $247. The ecosystem that I was in back then, the early days of the internet, was the time when people were selling $20 e-books, all digital, and my product was physical. I decided to create a secondary offer when I realized that the profit margin on the physical course was not in line with the industry. So, inside the sleeve of the 3-ring binder which housed the Marketing with Postcards course, was a card offering two 30-minute post-course consultations. I answered any questions that my clients had about the course and then I offered a $5,000, 90-day coaching program, which became my primary offer. All of this was made possible by the Wealth Creation Formula, the formula I used to generate my then annual income, monthly. What is the Wealth Creation Formula? It’s a 4-part system outlining the steps to take when scaling your business. As my business grew, I did not change