All Selling Aside With Alex Mandossian

Once there was a pastor in the American South who delivered a great sermon. Afterward, his congregation congratulated him on how great it was. The next week, he delivered the exact same sermon again. He did the exact same thing the following few weeks. Finally, one of the trustees of the church pointed out to the pastor that he had given the same sermon over and over for several weeks. The pastor revealed that he had been giving the same sermon intentionally. A crowd gathered to listen to his explanation: “I’ll stop giving that sermon the moment that the people in our congregation start living it.” The most common question that I’ve been asked at any of the hundreds of live events or thousands of virtual events that I’ve spoken at is this: “What business should I start?” However, business ideas don’t make money. What does make money is having something that you’re committed to that you build and grow over time. This is why what business you should start isn’t the first question you should ask yourself. Instea