All Selling Aside With Alex Mandossian
World’s Most Lucrative Skill
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:28:23
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Sinopsis
The father of modern networking grew up in Covina, California. Despite his ordinary beginnings, Ivan Misner is the founder of the world’s largest business networking organization, BNI. When Ivan started his consultancy business, he was looking for referrals not for himself, but for his colleagues. This was the seed for what would become BNI, which is now a global business network. In today’s episode, I’ll explain the importance of relationships and having a strong business network. But remember that these relationships don’t just spring up; their seeds must be nurtured and fed through mutual trust and shared benefits. As they grow, they evolve through the three phases of the VCP process: visibility, credibility, and profitability. You may have noticed the agricultural language surrounding this process. As Ivan points out, this is farming rather than hunting. If hunting is transactional, farming is relational! Furthermore, hunting is about survival, while farming is about thriving. Both work, but the VCP proce