All Selling Aside With Alex Mandossian

Zig Ziglar used to tell a story about three men cutting stone a few hundred years ago. A passerby asked the first stonecutter, “What are you doing?” The first man responded, “I’m cutting stone.”   The passerby asked the second man the same question. This time, the response was, “I’m earning a living.” Finally, the passerby asked the third man what he was doing. And this time, the answer was completely different: “I’m building a cathedral.” Which of the three responses is a legacy response? I bet you already understand that it’s the third. You see, there are three types of purpose: a daily purpose, a life purpose, and a legacy purpose. The final type is the one that involves creating something that will live on for future generations. If you’re not sure what your legacy purpose is, you’re not alone. But you might be surprised by just how easy it is to figure out! My strategy for figuring out your legacy purpose involves what I call the “five why” deep dive. In today’s conversation, I’ll go into depth about how