All Selling Aside With Alex Mandossian

Have you heard Aesop’s fable about the ants and the grasshopper? In short, a family of ants was bustling about in late autumn drying the grain they had saved from summer. A grasshopper, with a fiddle tucked under his arm, came up and begged for a bite to eat. It turned out he hadn’t saved anything for the winter, because he had been so busy playing his music. The ants disgustedly told the grasshopper to go dance, turned their backs on him, and got back to work. The moral of this story is that there’s a time for work and a time for play. The most important aspect of a productive business isn’t what, how, or even whom—but when. Your time is the most precious asset that you will ever own, and it’s incredibly important not to underestimate its power. Think about when: when you’re going to work, and when you’re going to play. There are three ways you can spend your time: profiting time (or work time), planning time (or organizing time), and playing time (or free time). Two of the three deal with business, but all