All Selling Aside With Alex Mandossian
The Millionaire With Cold Feet
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:28:25
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Sinopsis
Over 100 years ago, a young boy grew up in western Maine. Orphaned at the age of 12, Leon L. Bean still managed to live what he described as an “uneventful” life until he was 40 years old. At that point, tired of his feet being cold and wet during deer-hunting season, he decided to create a solution. He invented a unique boot design that provided strength, warmth, and dryness all in one boot. Solving this single predicament led to a multi-million dollar payoff. But notice something else about the invention: it wasn’t designed to cater to everybody. People in cities didn’t need these boots at all. Instead, they were specifically designed for the hunter and outdoorsman (or woman), a relatively narrow niche. Gradually, he developed a wide range of outdoor products which he offered in the L.L. Bean Catalog. Leon’s business leaped ahead by adding new clothing and outdoors products each year, but it all started with that rubber-covered boot. Leon credited his success to the fact that he personally tried every prod