All Selling Aside With Alex Mandossian

Did you know that the BandAid had its birth in the kitchen of a woman who was inexperienced at cooking and hurt herself frequently? Her husband, Earle Dickson, was an employee of Johnson and Johnson. He found himself getting plenty of experience bandaging his new wife’s hands as she was cooking, and realized that if he could prepare bandages in advance, she could apply them herself without making him interrupt his work. Earle began experimenting with ways that his wife could bandage herself. Tape existed, and gauze existed, so attaching the two was easy. The hard part was keeping the gauze sanitary and the tape from drying out. Luckily, Earle realized the importance of not giving up. Eventually, he discovered that crinoline fabric protected the bandage. It was a huge success not only with his wife, but also for Johnson and Johnson, the company he worked for. The Band-Aid marked the beginning of the company’s meteoric rise to success. In 1921, the invention received the name BandAid, which it still bears today