All Selling Aside With Alex Mandossian

Back in 2012, I was one of the beta testers for Google Hangouts. Every week, I would use the platform to deliver a topic that I thought would be worthy of my students’ attention as a free public service. I did the same thing week after week, and we had a really good run for a few years. Then my confidence in the Google Hangouts platform began to fade, because I didn’t see the company scaling it to a higher level. So what did I do? Switch over to webinars! I decided to use WebinarJam, which was created by two friends of mine. After a while, I noticed that Mark Zuckerberg’s sister started to really get behind Facebook Live. Over the course of 2015 and 2016, I started to use Facebook Live because it had something that no other system had: the magic “Share” button. Getting people live is important, because it implies engagement. And I particularly love video! Not because of actually doing it (which means needing to shave and get more presentable), but because video contains audio. And if you do video right, the