All Selling Aside With Alex Mandossian

Once upon a time, Goldilocks stumbled upon a home inhabited by three bears. You know the rest of the story, but do you know the selling and influence lessons it can teach? Today, I’ll tell you this story with some commentary to illuminate its relevance to selling through storytelling. Don’t roll your eyes; instead, do as Marcel Proust recommended and look for discovery by viewing the same landscape through new eyes. You probably remember that Goldilocks always had three choices in the story: three bowls of porridge, three chairs, and three beds. She tried each until she found the one that was just right. What I want to dig into today is the fact that she always had three choices, and why this particular number is so important. You see, if you give someone one option, it’s not a choice. If you give two options, it’s a dilemma. But if you give three options, you’re giving someone the chance to make a discerning decision, and they feel as if they have the freedom to choose. They’re buying; you aren’t selling the