All Selling Aside With Alex Mandossian

No matter how delighted or disappointed you are in your life right now, you have a verb deep inside of you that wants a way out. What does that mean? Your verb is your one-word language that expresses to the rest of the world who you are, and why you’re here. Discovering what you verb is can cause a meaningful change not only in your own life, but also the lives of those who you interact with. I’ve been an advertising man for over 25 years, and the biggest lesson I’ve learned in that time is that the one thing that makes a good ad great is the same thing that makes a good leader great: movement. Without movement, nothing happens, and permanent change isn’t possible. Movement, of course, is all about verbs! There are three ways that each of us can live. The first option is to live as a noun, and bore people. The second is to live as an adjective, casting doubt and skepticism in people. Finally, we can live as a verb. We’re human beings, but it’s our human doings that create our legacy and our future. No doubt