All Selling Aside With Alex Mandossian

Let’s start with a story! Once upon a time, a professor approached a boatman for a ride downstream in exchange for a small sum of money. The professor decided to show off his intelligence while they were in the boat, and started arrogantly testing the simple boatman. First, the professor started grilling the boatman about geology, then said that 25% of the boatman’s life is gone simply because he doesn’t understand the subject. Next, the professor scooped a leaf from the water and asked if the boatman understood botany. When the answer was no, the professor claimed the boatman’s life was 50% gone. The professor was so wrapped up in his desire to stump the boatman that he didn’t notice the water starting to get rough and choppy. The professor then pointed at a mountain and asked the boatman if he knew geography. Again, the boatman didn’t, and the professor claimed that the boatman’s life was 75% gone because of ignorance. At that moment, the choppy water became so rough that the boatman lost control of his row