Change It Up Radio

Today we're talking about the power of incorporating storytelling in both our business and personal life.   When we think of storytelling we might think about a good book or a movie that we’ve enjoyed, but sharing stories isn’t just about entertainment. Think about it, what connects you to other people? When you meet someone new and really hit it off, or when you listen to someone speak on stage and are completely drawn to them, what is it that’s pulling you in and making you want to learn more about them or what they have to say?    Oftentimes, this connection is built through storytelling. When a person opens up and shares something with you about an experience they’ve had and it touches your heart, this ignites a spark that connects you to them on a level that is beyond intellect.   Today, I’m joined by Dave Franco, who is a master storyteller and writer of more than 25 years, having started out as an advertising copywriter in New York City, and later transitioned to a feature stories writer, ghostwriter,