Front Row Dads - The Show For Dads Who Want To Level Up Their Dad Game

We’ve talked about how to be family men with businesses many times on this show. But one thing we don’t talk about enough is how to run businesses with our families. And this is what Mort Fertel and his family are doing right now, and they’re having some pretty incredible success with it. For anyone with large families, it probably goes without saying that the struggle to keep up with the laundry is very real. It’s relentless! How many hours each week do you spend doing laundry when you have seven people living under one roof? The answer is too many hours. So, to help lessen the burden, Mort and his wife started including their kids in this household chore. And one day, while having a simple family discussion about the ever-present laundry issue, Mort’s teenage son had a wild idea. He said, “I don’t want to do this anymore. But I’ll make you an app.” His thought was, “if Uber can take us to the airport, why can’t someone else do our laundry?” And just like that, a new business idea was born. Today, Sudshare i