It's Time To Sell Podcast: Strategies For 21st Century Selling

“For some reason, people are very open to connecting on social when they feel like it was an authentic and relevant conversation that they had.”   Today my special guest is Koka Sexton. I found Koka on LinkedIn when I did some research around the concept of social selling, and I’ve learned a ton from him online through all his social channels. Koka is one of the most recognized social marketing experts in the technology industry. With ten+ years of sales experience and a passion for social media, he has become the leader of the social selling evolution, a topic that he promotes through global speaking engagements and customer trainings. His expertise extends beyond his knowledge of social networks like LinkedIn, Twitter and social marketing applications into his skills of using them to drive lead generation, create new opportunities, and engage customers. I think we both got some great benefit from the interview and sure hope you do as well.   Social Selling “Back when I first started into this, it was like S