Moneyneversleeps

Gerard Tannam, Strategic Brand-Builder at Islandbridge, tells us all about the use of storytelling as a framework in bridging the gap between buyers and sellers, businesses and their markets. In this episode, we weave through Ger’s own story that takes him from Ireland to Hong Kong and back again, then into the lessons learned from marketing and strategy direction for big brands before launching the Islandbridge business, how building bridges between businesses and customers drives growth for businesses of all sizes….and almost becoming a priest! MoneyNeverSleeps is sponsored by PAT Fintech, the training partner that demystifies fintech and digital finance for financial services professionals. HIGHLIGHTS: On one of the earliest signs of what became Gerard’s modus operandi in building brands: “As part of our event management business in Hong Kong in the ‘90’s, we also set up an art gallery. The common thread was that I became used to walking into an empty space and looking on both sides and asking the question