Anchors Aweigh

We have seen technological advancements drive tremendous change in the boating world. Most prominently, these new technologies have improved the boats themselves – more on-board electronics and capabilities, better boat building processes and materials, connected apps and more. But outside the boats, technology is helping the businesses who enable boating – marinas! One such area is marina management software. What was once (and still, often, is) done with pen and paper and endless file folders can now be streamlined in a do-it-all marina software suite. Slip reservations, service work orders, inventory management, invoicing, and more are available at the tips of our fingers. This improves the efficiency of the business, surely. But is also improves the boating experience for the customer with easier tracking of billing, online payments and reservations, and the ability to quickly pull up a service history on a boat. I recently spoke with Lucas Isola, founder of Molo (disclosure: we use Molo as our marina man